The Affordable Care Act will benefit Californians and Americans, here’s a look at the how.The benefit rain, as delineated by Mr. President, will bless two specific groups of the Californian demographics, potential and existing customers. The first group, which comprises potential customers, will be at the receiving end of bigger benefits and better prices for insurance they would have to buy before the deadline of compliance with ACA. The online marketplace of California, known as Covered California, will offer better prices and more choices to customers, thus providing more control to the customers. An apt analogy to this marketplace would be an online marketplace of clothes, where fashion brands need to provide variety, personalized fitting and affordable prices to match their competitors. It is expected that, in such a competitive environment, insurance carriers would endeavor to offer better packages at much lower costs, thus offering a win-win situation to potential customers.The icing on the cake is the fact that existing customers won’t be ignored in this open courting of new customers. Existing customers will enjoy better control over spends, new benefits and improved protection. What does this translate into for an average, existing customer? For one, it means more protection. Individuals will have more control over their protections and costs, allowing them to devote about 80% of their premiums to actual healthcare costs. Another point worth noting about the Covered California marketplace is the consortium of 13 insurance carriers. These 13 insurance companies, selected on the basis of lowest premium costs presented, will make the marketplace a consumer heaven for buyers. They will not only provide cheap private insurance but also offer tax cuts on actual premiums for small businesses and working families, thus extending the benefit net to 2.6 million Californians. All in all, the Californians will reap the benefits of establishing a well-formed marketplace at an early stage. At this moment, they are serving as a beacon for other states working towards meeting the 1st October deadline. In light of the potential benefits Californians would receive, it is natural that other states would love to follow suit.