Where To Locate Your Mobile Enterprise

There are many books and articles written each day about what mobile apps should feature in their software. In fact, a simple search engine search will grant you access to a seemingly never ending array of blog posts about how to optimize your mobile app by including various features. However, there are very few examples out there of things that you should absolutely not do with your mobile app. For such reason, and in case you were wondering, here are three things you should make sure you app does not do. Give Insider Information About Your CompanyWhile it may be tempting to reach out to employees and provide some of the information that only employees are privy to, such an offering of private data can backfire badly. In other words, there needs to be a solid barrier between those inside your mobile enterprise and those outside. Your company is designed to sell to customers, which does not typically coincide with providing them with inside information. What's more, the more that the general public knows about your business and how it operates, the higher the probability is that someone, or some business, will use that information to their advantage. Whether it is a competitor using the inside information to get a leg up on your mobile enterprise in market share, or simply a critic using the information to bash you on a blog, doing so is undoubtedly a bad idea. Ask For Sensitive User informationThere is nothing wrong with asking users to register for your mobile app, however there is such a thing as requiring too much information. For instance, pieces of sensitive user data, such as a social security number, or even a home address, can not only alarm potential customers, but it can also make your company bear the burden of being responsible for such information. More specifically, the larger the quantities and more sensitive user information that you hold, the more susceptible your databases can be to breaches in information security. This is the last thing your mobile enterprise wants, or can afford to handle, while reaching out to mobile device users. Offer A Faulty FeatureWhile it may be inevitable that your mobile app encounters glitches or other technical issues with its software, however, offering a new feature to your app that turns out to be faulty can prove to be catastrophic to its success on the mobile market. This is a prime example of just another thing that your mobile app should not do, and while it may seem like something that happens all the time to mobile enterprises, you should aim to do everything in your power to prevent it. Additionally, you should have a back-up plan in case one of the new features you offer actually does turns out to be faulty, but that is a whole other topic to cover. Conclusion Hopefully by now you have plenty of experience in what your app should offer to mobile device users. After reading the aforementioned tips, hopefully you now also know what not to include with its features. Above all else, if you can avoid asking for user information that is too sensitive, giving out company data that is similarly sensitive, or offering faulty new features, then your mobile app should be in good shape and will likely succeed in the mobile marketplace.

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